Dr. Alexandra Charnock

Dr Alex Charnock is a medical anthropologist who works in the area of improving communication between professionals and their clients, parents and their children and within multi-disciplinary teams.
She graduated with an MA Hon. degree and PhD in medical anthropology from the University of St Andrews, where she lectured. She joined the Health Services Research Unit and the Clinical Trials Unit at Aberdeen Medical School in 2006, to provide qualitative research in mixed methods and phased approaches to RCTs.
She was appointed to the Lead of Behavioural and Social Science Teaching at the School of Medicine, University of Dundee, Scotland (2011-2016). In addition to her teaching, she continued her research on ‘person-centred approaches’ in the care of young people with chronic health problems, patient engagement and MDT working and patient safety.
Since 2016, she has been a senior supervisor, trainer and Board Trustee for the Association of Video Interactive Guidance UK (AVIGuk www.videointeractionguidance.net )and has promoted and taught VIG as an effective way of enhancing two-way communication, open disclosure and the art of managing difficult conversations, to action behaviour change and improve well-being among patients, medical students, multidisciplinary teams and patient groups.